By now you have probably heard of bing. It is the next incarnation of Microsoft’s search engine. It is still in preview mode but www.live.com redirects to it so if you are using Microsoft as your search provider you will use it.

I want to start by commenting on the name. I have heard a lot of comments about how good or bad the name is. One of the first comments was along the lines of “it will be easier to say bing for it than live search for it”. For me the first thing I thought of was the sound that you hear in a game show when someone gets the correct answer. There is probably a formal name for the sound but to me it sounds like “bing” so every time I see the name in the search engine I associate it with the correct answer.

The other big question is if the search engine is better than live search and if it is good enough to use instead of Google. I have been using live search for a few years and have only had to go to Google a few times to get answers that I couldn’t find with live search. Granted on some occasions when I did compare results I would find that for some terms live search ranked the result I wanted higher, sometimes Google did. I didn’t keep a complete list and haven’t done any impartial comparisons but I didn’t see a discernable pattern in the results. In the last few days while I have been using bing I have felt that the results were better and there are some really cool features like how bing pulls out information you might need. If you search on “Radio Stations in NYC” you see a map and links to web pages for the different radio stations. Below that are the “normal” search results. Unfortunately searching for “Radio Stations in SLC” doesn’t give you the map and links to the stations. I am not sure why the abbreviation doesn’t work but spelling out Salt Lake City gives results formatted similar to NYC.

I was pointed to the site www.mysearchoff.com today. That web site brings up results from bing, Google, and Yahoo. I tried some phrases there and some that are usually tricky for search engines like “rulers lying in state” where there are many words that have multiple meanings and could confuse the search engine. Bing appeared to return very similar results as the other two search engines. I then searched on the name of someone in my junk e-mail folder. The name is Camara. As I expected all 3 search engines suggested that perhaps I meant to search for camera. Bing and Google had the same first page linking to information about the scam. Yahoo had the same page lower down in the rankings. Of course other search terms will have different rankings so declaring a search engine a winner after just a few searches is silly. My completely unscientific view is that bing is better than live and will help me find information better. I look forward to using some of its other features previewed at www.decisionengine.com like finding the lowest airfare and getting answers to health questions.